Mia Ranello – Project 1

I have chosen to work with a ceramic Pillsbury Doughboy sponge holder. The Pillsbury Doughboy as a mascot can represent commercialism, innocence, or the facade of a character meant to serve marketing purposes. Any personal ties we feel to him as consumers are a bunch of lies! My object can carry insidious undertones if looked at from the perspective that he’s trying to sell you a product. His innocent exterior can be considered manipulative and beguiling–it’s hard to think of anything deeper than the joy of seeing his cuteness. 

For some reason my mind goes to the bread aspect of the character/brand. In a way, the Pillsbury Doughboy (or any brand mascot) can be iconized as Jesus is. If made of dough, he can be conceived like Jesus and then be eaten like Jesus (or like bread). But his misleading nature can emphasize the danger of worship and ulterior motives pushed by institutions. I want to stay away from endorsement of religion (not that my ideas would) and move more towards a comedic front.